![]() The result is an incredibly powerful CMS and mobile framework that gives designers great flexibility to design with the brand in mind first, not the device. We’ve taken this a step further by creating a fantastic base for site development that integrates Foundation with our customized Drupal installation. What they do is instantly provide a grid or general foundation for rapid prototyping of different mobile layouts and functionality, letting designers spend their time on the details of an effective brand experience (that’s what separates you from the crowd, after all). Responsive FrameworksĪs interactive design for mobile has taken off over the last few years, responsive “frameworks,” custom libraries of code, like Foundation and Twitter Bootstrap, have been introduced to speed up the process. Whatever process you prefer, as long as you keep in mind how you plan to deliver a great experience across all platforms by working with what they offer, you’ll be fine. This often means turning off certain features that won’t translate well to mobile. We prefer not to design for mobile-first, but rather be mindful of decisions we’re making during initial design, and simply have a plan for dealing with them as we translate to mobile devices. Mobile phones have limited capabilities compared to desktop computers, so while designing mobile-friendly wireframes and design comps early in the process tells you what your content will look like on a mobile device, what about making sure key features of your desktop site actually work on a phone? Design processes like mobile-first attempt to address this by limiting initial planning only to what’s possible on mobile, and then adding from there. But having the content early in the initial design phase pays big dividends and makes it far more likely that the design solution you fell in love with will translate properly when real content is added. ![]() Unless your design firm is creating your content for you, it’s probably going to be hard to get your content ready early on in a website redesign (after all, you’ve got a job to do that isn’t designing websites). But as I’ve discussed before, Designing with the Real Deal, aka, your content, is invaluable in helping designers and developers plan and create a user experience, especially for mobile, that effectively helps you reach your goals. Too often, content is added to a website far after design comps have been approved and site development is in full swing (if not completed). ![]() So what exactly goes into executing a successful Responsive Design plan for mobile websites? To help answer this question, I’ve pulled together a non-technical primer to hopefully provide some insight into to key issues to be aware of if you’re planning a website redesign that includes Responsive Design. And as with any designed solution, there’s a difference between good and great. ![]() With a little bit of smart front-end coding, and thoughtful user experience design planning, a Responsive website will customize how it presents content and delivers the user experience for an almost infinite user base.Īs they say, anything worth having takes hard work. In short, Responsive Design is a very efficient, cost-effective way to make your website’s layout adjust on the fly for hundreds of different screen sizes your information can be displayed on. This is where Responsive Design comes into play. And with the latest projection having mobile audiences, whether on phone, phablet (really large phones), or tablet, outpacing their desktop brethren this year, not having a plan to meet mobile audiences on their terms is a surefire way to deliver a crummy user experience that frustrates audiences and undermines your brand.īut, whereas, even just a few years ago, designing for mobile audiences was viewed as a luxury, and meant accounting for just a few types of devices, thanks to the unrelenting pace of innovation (have you SEEN how many phones Samsung offers?!), website design today means delivering user experiences to a seemingly infinite variety of screen sizes and resolutions. And rightfully so.Įvery design and development decision made during the process of designing a user experience for a website ultimately ties back to your main goal: creating a relevant, intuitive, and impactful experience for your audience. Responsive Design, one of the more effective ways to approach designing websites for mobile devices, is all the rage. If you’ve been discussing a website redesign with just about anyone these days, you’ve no doubt heard the term “Responsive Design” come up one, or a hundred times.
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